NYC Letter: On The Fail Trail -- Pitching The Fail Mellow

Day 1,292 of CHOPE
D-minus 164 Days

Dear [Your name here],

Yeah, we're losers -- but that's OK by me.

Send $3 now -- right this minute -- and be automatically enrolled in whatever long-odds gimmick we have going this week.

Thanks,
Jim Messina
Money Team Barry

MESSINA: BEING OUTRAISED
IS 'OK BY ME'

August 7, 2012 (Politico) - In an email to supporters, Obama campaign manager Jim Messina says he's totally fine with being outraised by Mitt Romney's campaign.

"Look, no one expects this campaign to keep pace with the Romney money juggernaut. That's OK by me," Messina wrote in a fundraising email to supporters.

You're buying this, right?

Here is Mr. Messina in June: "We got beat." And again: "If the general election were held today, President Obama would lose to Mitt Romney." He's so down with losing.

Or maybe Money Team Barry's misconceived loser e-begging has contributed to low enthusiasm and low energy among supporters, which depresses their donations.

Now Mr. Messina pretends it's no big deal for the campaign to be outraised -- repeatedly -- but, hey, send in "whatever you can afford" to Mr. Obama's losing cause. Chump.

CHOPE.

Keep the money coming. Losing is expensive.